Hair Care
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise
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View Dealarrow_forward£8.32
star4.30Based on 14282 reviews
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star4.30Based on 14282 reviews
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Product Overview
Key features
Vibrant Cerise Pink Shade: A deep magenta with purple undertones, delivering a bold and eye-catching color., Semi-Permanent Formula: Provides rich color that gradually fades over 4–6 weeks without damaging hair., Gentle & Chemical-Free: Free from ammonia, peroxide, and PPD, ensuring a safe and non-damaging coloring experience., Ready-to-Use: No mixing required—apply directly to clean, pre-lightened hair for best results., Vegan & Cruelty-Free: Made with 100% vegan ingredients and never tested on animals..
Key Points
What makes this product stand out
check_circleVibrant Cerise Pink Shade: A deep magenta with purple undertones, delivering a bold and eye-catching color.
check_circleSemi-Permanent Formula: Provides rich color that gradually fades over 4–6 weeks without damaging hair.
check_circleGentle & Chemical-Free: Free from ammonia, peroxide, and PPD, ensuring a safe and non-damaging coloring experience.
check_circleReady-to-Use: No mixing required—apply directly to clean, pre-lightened hair for best results.
check_circleVegan & Cruelty-Free: Made with 100% vegan ingredients and never tested on animals.
Expert Analysis
7.5/10Solid Buy
“La Riche Directions Cerise is a highly-rated, vibrant semi-permanent hair colour offering excellent value, particularly for those seeking bold shades. Our team found it excels in delivering a rich, co”
Pros
- check_circleVibrant and eye-catching Cerise shade that users describe as bright and beautiful, especially on pre-lightened hair.
- check_circleThe formula is praised for its conditioning properties, leaving hair feeling soft and looking shiny post-application.
- check_circleOffers a vegan and cruelty-free colouring option, appealing to ethically conscious consumers.
- check_circleOne user reported that a colour combination including Cerise showed minimal staining on clothing and bathroom surfaces.
Cons
- cancelA notable number of users report the colour is exceptionally difficult to remove, even with bleach, raising concerns about unintended long-term or permanent results.
- cancelConversely, some users with virgin hair have found the colour fades completely within about a month, indicating inconsistent longevity depending on hair type.
- cancelThe 100ml tub size is considered small by some customers, potentially requiring multiple purchases for full coverage or frequent touch-ups.
Frequently Asked Questions
How long does La Riche Directions Cerise hair dye typically last?expand_more
User experiences vary significantly. While typically described as semi-permanent, lasting 4-6 weeks, some report it is extremely difficult to remove, lasting much longer or appearing permanent, even after bleaching. Others with virgin hair have noted it fades completely within about a month.
Can I remove La Riche Directions Cerise if I decide I don't like the colour?expand_more
Removal can be challenging. Many users report that the dye is very stubborn and requires multiple bleaching sessions to remove, with some still struggling to get it out completely. It is advisable to conduct a strand test first to gauge its tenacity on your hair.
Is La Riche Directions Cerise hair dye damaging to my hair?expand_more
No, the formula is designed to be gentle and is free from ammonia, peroxide, and PPD. Many users praise its conditioning effect, reporting that it leaves hair feeling soft and shiny rather than damaged.
Do I need to bleach my hair before applying La Riche Directions Cerise?expand_more
For the most vibrant and true-to-shade results, pre-lightening or bleaching your hair is highly recommended. Applying it to darker, unbleached hair will result in a more subdued tint or may not show up significantly.
How many tubs of La Riche Directions Cerise will I need for my hair?expand_more
The 100ml tub size is considered moderate. For short to shoulder-length hair, one tub may suffice. However, for longer, thicker hair, or if you wish to ensure full saturation and have extra for touch-ups, purchasing two tubs is often advised.
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